Specialise in branding, digital or international marketing Short-term contracts are also available, generally through recruitment agencies. However, you may need to work some evenings or weekends when organising or attending events or when working on a big marketing campaign. Working hours are generally 9am to 5pm, Monday to Friday. Income figures are intended as a guide only. For example, salaries are often higher for digital marketing. Your salary will also vary depending on the area of marketing you're in. According to the Marketing Week Career and Salary Survey 2021, the highest-paid sectors are the highest-paid sectors are entertainment, FMCG (fast moving consumer goods), and beauty. Salaries depend on a range of factors including your location and the sector you work in. You may also receive additional benefits including profit-sharing schemes, medical insurance, gym membership, a company car and bonuses. Marketing directors can earn from £60,000 to more than £100,000.Senior marketing executives (with around five years' experience) can earn between £30,000 and £45,000, with marketing managers earning up to £60,000.As a marketing executive, you can expect to earn in the region of £20,000 to £30,000. Marketing assistants start on salaries of around £18,000 to £22,000.oversee and manage the marketing budget.lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.monitor and report on competitor activity.track marketing performance and return on investment and prepare weekly or monthly reports for management.evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.develop and implement a marketing strategy (often as part of a wider sales and marketing programme).develop relationships with key stakeholders, both internal and external.conduct market research, for example using customer questionnaires and focus groups.arrange the effective distribution of marketing materials. liaise with designers and printers and organise photo shoots.organise and attend events such as conferences, seminars, receptions and exhibitions.produce creative content, including videos and blog posts.write and proofread marketing copy for both online and print campaigns.work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.source advertising opportunities and place adverts in the press or on the radio.help with marketing plans, advertising, direct marketing and campaigns.communicate with target audiences and build and develop customer relationships.create awareness of and develop the brand you're marketing.ResponsibilitiesĪs a marketing executive, you'll need to: Marketing executives may also be known as marketing officers or coordinators. The exact nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public. Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail and media to voluntary and charitable organisations. Marketing executives drive profit and promote products and services through coordinated marketing campaignsĪs a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea.
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